Enter and you could bring your child’s imagination to life.

Step 1

Snap your kid’s creation or
record them telling a story.

Step 2

Upload or post it with
#FeedImagination and #Contest

Step 3

We share your child’s
imagination with the world.

The more you feed imaginations the bigger they grow

The #FeedImagination contest is now closed.
Thank you everyone for participating.

Open only to legal residents of Canada (excluding Quebec) age of majority or older in province/territory of residence. Contest Period ends 11:59:59 p.m. EST on October 13, 2020. There are Five (5) Grand Prizes and Three (3) Story Prizes available to be won. Grand Prize is your child’s art or video featured on a billboard or in a digital story in social media. Story Prize is for social media only. Child must be under 12 yrs old. Grand and Story prizes come with a $500 VISA® Gift Card. For Official Rules, judging criteria, prize and entry details, visit the Official Rules. Void where prohibited. Instagram is not connected to the sponsorship and/or administration of the Contest. Sponsor: Campbell Company of Canada.

The Prizes

Your child’s artwork on a billboard.


Your child’s video, text, or
audio as a digital story.

Imagination to Reality

Tenny’s drawing was
turned into a billboard.

Makayla’s story was
turned into a book.

Aiden’s tale was turned
into a video game.

Your Kids Imagination

Submitted by Canadians from coast-to-coast.

Questions & Answers

How is the winner selected?

All eligible submissions will be reviewed by a panel of judges starting on October 16th, 2020. The entries receiving the highest total scores from the judges will be selected as winners. The judges will score each Entry using the following criteria:

(1) Creativity of Entry (is the Entry full of imagination, possibility and wonder) 50%; and
(2) Originality of the Entry (is the idea unique and fresh) 50%.

What are the prizes?

There are a total of 8 prizes available to be won, five (5) Grand Prizes and three (3) Story Prizes. Each Grand Prize will consist of the winner’s child’s Submission being featured on an Out-of-Home Billboard within Canada or their Recording Submission to be featured as a Digital Story Book and a $500 gift card. Each Story Prize will consist of the winner’s child’s Submission being featured as a Digital Story Book and a $500 gift card.

Where will the Billboard be located?

The billboards will be placed in selected areas based on media availability. It is not guaranteed that the billboard will be located near the winner’s place of residence.

Where will the Digital Story live?

The story will be illustrated and provided as a digital file to the winner(s). The file will be featured on the Goldfish® social channels, specifically Instagram as well as online at www.feedimagination.ca.

How many prizes are available to be won?

There are a total of 8 ‘media’ prizes available to be won. There are 5 Out of Home Billboard prizes and 3 Digital Story prizes available to be won. With each media prize awarded, there is a $500 CAD gift card to be awarded.

How will I know if I am the winner?

Potential winners of the contest will be notified by on or around October 23rd, 2020. The potential winner will be notified by Instagram Direct Message or email, receive a Release Form to review, sign and return within the time noted in the Release Form. Once the Release Form has been signed and returned within the specified time period, they will be declared an official winner.

If I win the contest, how will my child’s submission and our information be shared with the public?

By signing the Release Form, the entrant will release their and their child’s first names, last initial, city and province plus their child’s drawing/ recording to Campbell Company of Canada to use for future marketing programs including but not limited to the Out of Home Billboard and Digital Story Book.