& Whole Grains?
Sure Thing.

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At Campbell Canada we are very proud of our heritage in vegetables – delivering goodness to Canadians year-round. More than 60 of our products contain at least one full serving of vegetables, making it easier to enjoy the 7 to 10 servings of fruits and vegetables recommended by Canada’s Food Guide. 

Whole grains are an important part of a healthy diet. In fact, Canada’s Food Guide recommends that half of all grains eaten on a daily basis should be whole grain. That’s why we’re always looking for new ways to add whole grains into our new food offerings.

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What Are
Whole Grains?


Whole grains are made up of of all three parts of the kernel of the grain– the bran, germ and endosperm – all of which contain valuable nutrients such as B vitamins (thiamin, riboflavin, folic acid, and niacin), minerals (magnesium, selenium, copper, and iron), vitamin E, protein and fibre.* Examples of whole grains include wheat, brown rice, corns, oats, and barley.

* Canada’s Food Guide –

What is a serving of grain products?

Canada’s Food Guide recommends adults between the ages of 19 and 50 eat 6 to 8 servings of grain products each day – half of which should be whole grains. Although that may sound like a lot, one serving isn't as large as you may think. Follow these simple guidelines below to help you visualize what it means.

  • 1 slice (35 g) bread or 1⁄2 bagel (45 g)
  • 1⁄2 pita (35 g) or 1⁄2 tortilla (35 g)
  • 125 mL (1⁄2 cup) cooked rice, pasta, or couscous
  • 30 g cold cereal or 175 mL (3⁄4 cup) hot cereal
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Canada’s Food Guide recommends making at least half of your grain products whole grain each day.

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