Campbell’s Pokémon
“Collect Them All” Contest 2026 (the “Contest”)

1. SPONSOR/ADMINISTRATOR: This Contest is sponsored by Campbell Company of Canada (the “Sponsor”) and administered on behalf of the Sponsor by MARS-Philter, Inc., d/b/a Mars United, and Elite Digital Inc. (the “Administrators”). This Contest is in no way sponsored, endorsed, administered by, or associated with Instagram or The Pokémon Company International, Inc. or any of its affiliates. By entering, each entrant completely releases Instagram from any and all liability in connection with this Contest.
   
2. ELIGIBILITY: The Contest is open to residents of Canada who are age of majority in their province or territory of residence at the time of entry, who are not an employee, contractor, agent or representative of the Sponsor or Administrators, or their affiliates, agencies, distribution companies, prize suppliers, the Contest judge or, collectively, the “Contest Parties”, or a member of the immediate family (parent, spouse, sibling, child) of, or domiciled with, any of the foregoing persons.
   
   To be eligible, participants must have online access with a valid email address and a valid public Instagram account as of the date of entry. Each person can only submit one (1) entry per calendar day through any entry method. A “day” is a twenty-four (24) hour period between 12:00 a.m. ET and 11:59:59 p.m. ET of the same day. If the identity of an entrant is disputed, the authorized account holder of the email address and Instagram account submitted at the time of entry will be deemed to be the entrant. An entrant may be required to provide proof that they are the authorized account holder of the email address or Instagram account associated with the winning entry.
   
   If you participate via a mobile device, you may incur standard data charges from your wireless service provider. Entrants are solely responsible for any such charges. If you participate through Instagram, you may be subject to Instagram’s terms and conditions and privacy policy.
   
3. CONTEST PERIOD: Contest starts on August 6, 2026 at 12:00 a.m. Eastern Time (“ET”), and closes September 10, 2026 at 11:59:59 p.m. ET (the “Contest Period”). No entries will be accepted outside of the Contest Period.
4. HOW TO ENTER: You can enter during the Contest Period by posting an original photo as an Instagram feed post, and not as an Instagram Story, to your public Instagram account, tagging the Sponsor’s designated Instagram account, @CampbellCanada, in the caption of the post, and following @CampbellCanada on Instagram. Instagram Stories, Reels, direct messages and other non-feed content are not eligible for entry. Your Instagram post must:
   
   • tag @CampbellCanada in the caption;
   • follow @CampbellCanada on Instagram;
   • clearly depict any four (4) Campbell’s® Condensed Pokémon Soup cans required for entry, each a “Participating Product”, with each Participating Product visible, identifiable, and unobstructed in the submitted photo;
   • be published as a public Instagram feed post and remain publicly visible through at least the date of the Prize Draw so it can be verified; and
   • comply with these Rules, including the Content Requirements below.

5. NO PURCHASE ENTRY: No purchase is required to enter. To enter without making a purchase, entrant must, during the Contest Period, complete the no purchase entry form found here (the “No Purchase Entry Form”), including all required contact information and confirmation that they are age of majority in their province or territory of residence, and submit an original essay of at least one hundred (100) words explaining why they love Campbell’s products. Each completed and eligible no purchase submission that complies with these Rules will receive one (1) Entry Ballot.
   
   Each no purchase essay must be original, written by the entrant and submitted only once. No photocopied, duplicated, scripted, computer-generated or artificial intelligence-generated responses are permitted. Limit of one (1) entry per person per calendar day, regardless of entry method. For greater certainty, an entrant may submit either one (1) eligible Instagram entry or one (1) eligible no purchase entry on any given calendar day, but not both. If a No Purchase Entry Form is incomplete, does not include the required essay, does not meet the minimum word count, is found to be duplicated, or otherwise is not successfully completed in accordance with these Rules, the associated Entry Ballot will be void and will not be included in the Prize Draw.
6. HOW TO WIN A PRIZE: A random draw for the prize (the “Prize Draw”) will be conducted at 2:00 p.m. ET at 5511 Steeles Avenue West, Toronto, Ontario on September 14, 2026 from among all eligible Entry Ballots properly received and recorded during the Contest Period.
   
   One (1) entrant will be randomly selected and will be eligible to win the Prize, subject to compliance with these Rules. Odds of winning depend on the total number of eligible Entry Ballots received during the Contest Period.
   
   The entrant selected as eligible to win the Prize will be notified by email and/or Instagram direct message or comment (the “Prize Claim Notification”) within three (3) business days following the Prize Draw. The potential winner must respond to the Prize Claim Notification within three (3) business days, regardless of when it is received, and follow the instructions provided, which may include corresponding by email in order to complete the winner verification process, including correctly answering a mathematical skill-testing question and signing and returning a Declaration of Eligibility, Liability and (where legal) Publicity Release form. Please see the additional prize conditions in Rules 7 and 8 for conditions applicable to the Prize.
   
   No responsibility is assumed by the Contest Parties for any inability of a potential entrant to successfully enter the Contest for any reason or for any Prize that may remain unclaimed or unawarded. The Sponsor is not responsible for late, lost, damaged, misdirected, garbled, illegible or incomplete entries or communications. Proof of transmission (for example, screenshots) does not constitute proof of receipt. See Rule 8 “How To Claim a Prize” for further information.
7. PRIZE: There is one (1) prize (the “Prize”) available to be won. The Prize consists of twenty-four (24) Cineplex Great Escape certificates and forty-eight (48) Cineplex Child Adventure certificates.
   
   The approximate retail value of the Prize is CAD $1,812.96 based on:
   
   
   • twenty-four (24) Great Escape certificates, each with a 2026 National Average Retail Value (“ARV”) of CAD $40.82; and
   • forty-eight (48) Child Adventure certificates, each with a 2026 National Average Retail Value (“ARV”) of CAD $17.36.
     

8. HOW TO CLAIM A PRIZE: If you are notified by email and/or Instagram direct message or comment that you are eligible to win the Prize, within three (3) business days from the Prize Claim Notification, regardless of when it is received, the potential winner must first respond as instructed in the Prize Claim Notification and must then complete the winner verification process, which may be conducted by email and may include:
   
   • correctly answering a mathematical skill-testing question without assistance of any kind, whether mechanical or otherwise, which may be administered on a PDF document;
   • accepting, signing and returning the terms of a Declaration of Compliance and Release, which confirms compliance with these Rules and releases the Sponsor and Administrators from all liability with respect to the entrant’s participation in this Contest and the awarding, use and misuse of any Prize;
   • supplying their complete mailing address;
   • providing evidence, upon request, that they are the owner of the email address and/or Instagram account associated with the selected entry; and
   • supplying valid photo identification, upon request.
     

If a potential winner does not respond to the Prize Claim Notification within three (3) business days, does not complete the winner verification process within the time specified by the Sponsor or Administrators, is found to be ineligible for any reason, declines to accept the Prize, incorrectly answers the required mathematical skill-testing question, or is otherwise not in compliance with these Rules, the potential winner will be disqualified and will forfeit the Prize. The Sponsor may then, at its sole and absolute discretion, select another eligible entrant for the Prize, who will be subject to disqualification in the same manner. The Contest Parties will not be responsible for failed attempts to notify any potential winner or late, lost, misdirected, illegible or incomplete responses to the Prize Claim Notification.

9. ADDITIONAL CONDITIONS OF PARTICIPATION: By participating in this Contest, entrant accepts and agrees to these Rules and all decisions of the Contest judges (who may be employees, agents or independent contractors of the Sponsor or Administrators), which shall be final and legally binding on entrant in all matters relating to this Contest. All entries become the property of the Sponsor and will not be returned. In order to be confirmed a winner and receive the Prize, the selected entrant will be required to sign and accept the Sponsor’s form which confirms compliance with these Rules and releases the Contest Parties from all liability with respect to the entrant’s participation in this Contest and the awarding, use/misuse of the Prize. Winners agree to the use of their name, image, likeness, persona, statements, city/province of residence and submitted entry for promotion, trade, commercial, advertising and publicity purposes, at any time or times, in all media now known or hereafter discovered, including Sponsor’s and/or unrelated third-parties’ social media platforms and sites, without notice, review or approval and without additional compensation except where prohibited by law. The Sponsor and its respective affiliates are not responsible for printing, technical errors, distribution, or production errors. The Contest Parties do not warrant that access to, or use of the Contest will be uninterrupted or error-free.
   
   Entrants and/or winners assume liability for damages or injuries caused or claimed to be caused by participating in the Contest, by the acceptance, possession, use or misuse of the Prize awarded, including but not limited to claims/damages for personal injury or property damage. Moreover, as a condition of entering, entrants agree: (a) to release the Contest Parties, the Administrators, and each of their officers, directors, employees and agents, from any and all liability, loss or damage incurred with respect to participating in the Contest or the awarding, receipt, possession, and/or use or misuse of the Prize; (b) that under no circumstances will entrant be permitted to obtain awards for punitive, incidental, consequential, or any other damages and entrant hereby waives all rights to claim for all such damages; (c) all causes of action arising out of or connected with this Contest, or the Prize awarded, shall be resolved individually, without resort to any form of class action or arbitration; and (d) any and all claims, judgments, and awards shall be limited to actual out-of-pocket costs incurred, excluding legal fees and court costs. This exclusion or limitation of liability will not apply to the extent that any applicable statute prohibits such exclusion or limitation of liability.
   
   Sponsor reserves the right to disqualify any individual from further participation in the Contest if Sponsor concludes, in its sole discretion, that such person: (a) has attempted to tamper with the entry process or other operation of the Contest; (b) has failed to comply with or has attempted to circumvent these Rules; (c) has committed fraud or attempted to undermine the legitimate operation of the Contest; or (d) has acted toward Sponsor, any Contest Party, or any other entrant in an unfair, inequitable, annoying, threatening, disrupting, or harassing manner. If a dispute arises regarding compliance with these Rules, Sponsor may consider, in its sole discretion, data reasonably available to Sponsor through information technology systems in Sponsor’s control, but Sponsor will not be obligated to consider any data or other information collected from any other source.
   
10. EVENTS INTERFERING WITH CONTEST ADMINISTRATION: The Sponsor may, at its sole discretion and without liability to entrants, terminate, modify or suspend the Contest, in whole or in part, at any time without notice if any event beyond the Sponsor’s reasonable control impairs or prevents the Contest from being administered as planned, including but not limited to an act of God, fire, flood, pandemic, natural or manmade epidemic or crisis, earthquake, explosion, labour dispute or strike, telecommunications equipment failure, software viruses, software bugs, computer programming errors, terrorist activity, war, government order, public health crisis, or court order. If the Contest is terminated before the stated end date, the Sponsor reserves the right, in its sole discretion, to select the eligible winner in a random draw from among all eligible entries properly received and recorded up to the time of termination. In no event will more Prizes be awarded than are provided for in these Rules.
    
11. RELEASE: By participating in this Contest, all participants declare that they have read, understood and complied with the Rules, and for winners, consent to the use of their name, biographical information and/or likeness for the purposes of advertising and promotion without further compensation, agree to abide by all decisions by the Contest Sponsor (which are final), and agree to release, indemnify and hold harmless the Contest Parties, and each of their affiliates, directors, officers, employees, professional advisors and advertising and promotional agencies (collectively, the “Released Parties”) from any injuries, liability, losses and damages of any kind to persons or property, in whole or in part, directly or indirectly, in connection with participating in this Contest and/or any Prize awarded (including any travel-related activity related thereto). None of the Released Parties will be liable to you under tort, contract, strict liability, negligence or any other legal or equitable theory, for any loss or damages of any kind (including, without limitation, for any direct, indirect, economic, exemplary, special, punitive, incidental or consequential losses or damages). Damages, if any, caused to you are not irreparable or sufficient to entitle you to an injunction preventing any exploitation of any website, service, property, product or other content owned or controlled by Sponsor, and you will have no rights to enjoin or restrain the development, production, distribution, advertising, exhibition or exploitation of any website, property, product, service, or other content owned or controlled by Sponsor. Sponsor is not responsible for the actions, content, information, or data of third parties, and you release Sponsor and Sponsor’s officers, directors, shareholders, employees, agents, suppliers, partners and representatives from any claims and damages, known and unknown, arising out of or in any way connected with any claim you have against any such parties. You shall further defend, indemnify, and hold harmless Sponsor and the Contest Parties and their respective affiliates and each of its and their respective officers, directors, shareholders, employees, agents, suppliers, partners and representatives of the foregoing from all losses, costs, actions, claims, damages, expenses (including reasonable legal costs) or liabilities, that arise from or relate to your use or misuse of, or access to, the Website or otherwise from your violation of these Rules, or infringement by you, or any third-party using your account, of any intellectual property or other right of any person or entity. Sponsor reserves the right to assume the exclusive defense and control of any matter otherwise subject to indemnification by you, in which event you will assist and cooperate with Sponsor in asserting any available defenses. The Released Parties are not responsible for technical, hardware or software failures of any kind, lost or unavailable network connections, failed, incomplete, garbled or delayed computer transmissions including lost, misappropriated or corrupted entries, virus, worm or Trojan Horse damage or any other damage which may limit a participant’s ability to participate in the Contest. Before a Prize is awarded, Prize winners may be required to sign a Declaration of Eligibility, Liability and (where legal) Publicity Release form releasing the Released Parties from any and all liability arising out of, pursuant to, or as a result of the carrying out of the Contest, including, without limitation, liability arising from the acceptance of and usage of the prizes as awarded, the administration of the Contest and the selection of a potential winner.
    
12. GENERAL: All decisions of the Sponsor shall be final. The Sponsor is not responsible for errors in the offer or administration of this Contest, including but not limited to errors in advertising, these Rules, selection of the winner or distribution of the Prize. The Contest is subject to all applicable federal, provincial, municipal and local laws. The Sponsor reserves the right to modify or terminate this Contest at any time without notice. Any failure by Sponsor to enforce any of these Rules will not constitute a waiver.
    
13. PRIVACY: The Sponsor respects your right to privacy. Information collected from entrants will be used for the purpose of administering this contest, internal data analytics, marketing purposes and for any additional purposes in accordance with Sponsor’s Privacy Policy at https://www.campbellsoup.ca/privacy-policy/.
    
14. DISPUTES: All issues and questions concerning the construction, validity, interpretation and enforceability of these Rules, or the rights and obligations of entrant and the Sponsor in connection with the Contest, shall be governed by, and construed in accordance with, the substantive laws of the Province of Ontario without regard to conflicts of law principles. All entrants consent to the jurisdiction and venue of the Province of Ontario. All causes of action arising out of or connected with this Contest, or any Prize awarded, shall be resolved individually, without resort to any form of class action, nor arbitration.
    
15. CONFLICTS/DISCREPANCIES: In the event of a conflict between any Contest details contained in these Rules and any Contest details contained in Contest marketing or advertising materials, the details of the Contest as set forth in these Rules shall prevail.
    
16. INVALIDITY: The invalidity or unenforceability of any provision of these Rules shall not affect the validity or enforceability of any other provision. If any provision is determined to be invalid or otherwise unenforceable or illegal, these Rules shall otherwise remain in effect and shall be construed in accordance with their terms as if the invalid or illegal provision were not contained herein.