Campbell’s IGA Free Lunches Contest Fall 2019


NO PURCHASE NECESSARY. By entering this Contest (defined below), entrants agree to abide by these Official Rules (the “Official Rules”). The decisions of the Sponsor (defined below) with respect to all aspects of the Contest are final. The personal information you provide will only be used to administer the Contest in accordance with the Sponsor’s privacy policy.

1. CONTEST PERIOD: The Campbell’s IGA Free Lunches Contest (the “Contest”) is sponsored by Campbell Company of Canada (the “Sponsor”). LoyaltyOne, Co. (“LoyaltyOne”) is in no way connected to the management of this contest. The Contest begins at 12:00:00 AM (ET) on September 5th, 2019 and ends at 11:59:59 PM (ET) on October the 3rd, 2019 (the “Contest Period”).

2. ELIGIBILITY: To enter and be eligible to win, a person must be a legal resident of Quebec or New Brunswick, who has reached the age of majority in their region of residence. Notwithstanding this, the Contest is not open to the employees, agents or representatives of Campbell Company of Canada, IGA, Tracy Locke Canada, The Marco Corporation (the “Contest Administrator”), and suppliers providing prizes or other materials or services in connection with this Contest (collectively, the “Contest Parties”). This Contest is also not open to any members of the immediate families of, or persons domiciled with, any of the Contest Parties. In these Official Rules, “immediate family” means mother, father, brother, sister, son, daughter and/or legal or common-law spouse.

3. HOW TO ENTER: There are two (2) methods for initiating entry into the Contest, as follows:


During the Contest Period, you will automatically be entered each time you purchase any three (3) of the following Campbell’s Eligible Products, in the same transaction, and scan your        AIR MILES®† Card, at a participating IGA or IGA Extra location in Quebec or New Brunswick.


(each an “Eligible Product”, collectively “Eligible Products”).

If you do not have an AIR MILES Card, you can receive one free of charge by enrolling in the AIR MILES Reward Program at By enrolling to become an AIR MILES Collector you agree to be bound by the terms and conditions of the AIR MILES Reward Program as amended from time to time.

One (1) entry per three (3) Eligible Products purchased in the same transaction.


b. NO PURCHASE NECESSARY – ENTER FOR FREE: If you are an eligible entrant, you may enter the Contest by printing your first name, last name, telephone number, and email address on a plain white piece of paper and mailing it in an envelope with sufficient pre-paid postage along with a fifty (50) to one hundred fifty (150) word unique and original handwritten essay telling us what is your favourite Campbell’s product and whyto: Campbell’s Grocery Giveaway Contest, PO Box 4099, Paris, Ontario, N3L 3W9 (collectively, a “Mail-in Request”). Upon receipt of your Mail-in Request in accordance with these Official Rules, you will receive one (1) mail-in entry (each, a “Mail-in Entry”). To be eligible, a Mail-in Request must be post-marked during the Contest Period and received on or before 11:59:59 PM (ET) on the contest close date.

Each Mail-in Request must be unique, and sent separately in an envelope with sufficient pre-paid postage. The Sponsor takes no responsibility for any lost, stolen, delayed, illegible, damaged, misdirected, late or destroyed Mail-in Requests. No mechanically reproduced Mail-in Requests or facsimiles will be permitted. For greater certainty, any eligible entrant may submit a Mail-in Request.

By participating in this Contest, you are confirming that you are of the age of majority in the province in which you reside and that you have read and agree to be legally bound by these Official Rules and Sponsor’s Privacy Policy available at: To be eligible, your entry (regardless of the method of entry) must be submitted and received within the Contest Period in accordance with these Official Rules.

Consent to these terms is not a condition of purchase. In the event of a dispute as to who submitted an entry, the entry will be deemed to have been submitted by the authorized account holder of the AIR MILES Collector Number at the time of entry or the individual named on the Mail-in Request. “Authorized account holder” is defined as the natural person in whose name the AIR MILES Collector Number has been established or, in the case of a Business Account, the principal associated with the Business Collector Number, as determined by LoyaltyOne. The Selected Entrant (defined below) may be required to provide Sponsor with proof that he/she is the authorized account holder of the AIR MILES Collector Number associated with the selected entry. Limit of one (1) Grand Prize and three (3) Secondary Prizes per person.

4. RANDOM DRAW: A random draw will be held on October 8, 2019 (the “Draw Date”) at approximately 11:00 AM (ET) in Brantford, ON from among all eligible Entries received in accordance with these Official Rules by the Contest close date to determine one (1) Grand Prize Selected Entrant and fifty (50) Secondary Prize Selected Entrants (each a “Selected Entrant,” collectively “Selected Entrants”). Each Selected Entrant will be contacted by telephone or email within ten (10) business days of the Draw Date, using the profile information attached to the corresponding AIR MILES Collector Number. If any Selected Entrant: (a) cannot be reached by telephone or email within five (5) business days of the first attempt; (b) fails to correctly answer the skill testing question (see rule 6); (c) in the case of the Grand Prize selected entrant, fails to return the properly executed Release Form within the specified time (see rule 6a); and/or (d) is otherwise deemed by the Sponsor to be in violation of these Official Rules; then he/she will be disqualified and will forfeit any and all rights to the applicable Prize and the Sponsor reserves the right, in its sole and absolute discretion and time permitting, to randomly select an alternate eligible Selected Entrant from among the remaining eligible Entries received in accordance with these Official Rules by the Contest close date. The Sponsor will not be responsible for failed attempts to contact a Selected Entrant.

Odds of winning a Prize depends on the number of eligible Entries received in accordance with these Official Rules by the Contest close date and having correctly answered the mathematical skill-testing question.



There will be one (1) Grand Prize (the “Grand Prize”) available to be won as part of the Contest, consisting of free groceries for a year. Each grand prize will be awarded in the form of three thousand nine hundred dollars ($3,900 CDN) in IGA gift cards. Gift cards are valid at participating IGA, IGA Extra. Gift Cards to be delivered to winners as a one hundred fifty dollars ($150 CDN) gift card every two (2) weeks for one (1) year.


There will be 50 Secondary Prizes (each a “Secondary Prize”) available to be won, each consisting of one (1) fifty dollar ($50 CDN) IGA gift card. Gift cards are valid at participating IGA, IGA Extra stores.

(Each Grand Prize and Secondary Prize a “Prize,” collectively “Prizes”). Without limiting the generality of the foregoing, the following general conditions apply to each Prize: (i) Prize must be accepted as awarded and is not transferable, assignable or convertible to cash (no substitutions except at Sponsor’s option); (ii) all costs or expenses related to a Prize not expressly stated above as being included in the Prize are the sole responsibility of the winner; (iii) if a winner does not utilize any part(s) of a Prize, then any such part(s) not utilized will be forfeited in their entirety and nothing will be substituted in their place; (iv) Sponsor reserves the right at any time to substitute any Prize or a component thereof for any reason with a prize or a prize component of equal or greater value, including without limitation, but solely at the Contest Sponsor’s sole discretion, a cash award; and (v) by accepting a Prize, each winner agrees to waive all recourse against the Contest Parties, LoyaltyOne and each of their respective officers, directors, employees, agents, representatives, successors and assigns (collectively, the “Released Parties”) if the Prize or a component thereof does not prove satisfactory, either in whole or in part. Gift cards are subject to the terms and conditions of the issuer.  

None of the Contest Parties makes any representation or offers any warranty, express or implied, as to the quality or fitness of a Prize awarded in connection with the Contest. To the fullest extent permitted by applicable law, the confirmed winner understands and acknowledges that he or she may not seek reimbursement or pursue any legal or equitable remedy from neither the Sponsor nor the Released Parties should his/her Prize fail to be fit for its purpose or is in any way unsatisfactory.



To be declared as a confirmed winner of the Grand Prize, the Selected Entrant must answer correctly, without assistance of any kind, whether mechanical or otherwise, a mathematical skill-testing question posed by telephone. The Selected Entrant will also be required to sign and return the Sponsor’s Declaration and Release Form (the “Release Form”), which, among other things: (i) confirms compliance with the Official Rules; (ii) indicates and acknowledges acceptance of either the Grand Prize as awarded, without substitution; (iii) releases the Contest Parties from any liability in connection with the Grand Prize or any portion thereof or this Contest; and (iv) agrees to the use of his/her name, address (city and province/territory) and/or photograph without further notice or remuneration, in connection with any publicity carried out by or on behalf of the Sponsor with respect to the Contest. The Release Form will be emailed or couriered to the Grand Prize Selected Entrants and must be returned within the time period specified on the Release Form or the Prize will be forfeited in its entirety and nothing will be substituted in its place. Upon correctly answering the skill testing question and receipt of the duly completed Release Form by a representative of the Sponsor, arrangements for Grand Prize fulfillment will be confirmed by the Contest Administrator.


To be declared as a confirmed winner of a Secondary Prize, each Selected Entrant for a Secondary Prize will be sent an email to the email address associated with his or her AIR MILES Collector Number. The email will contain a skill testing question and request for the Selected Entrant to include a full mailing address for prize delivery. Each Selected Entrant must reply to the email with a correct answer to the skill testing question, to be answered without assistance of any kind, whether mechanical or otherwise, and full mailing address, in order to be confirmed as a winner. The email reply must be received within the time period specified in the email or the Prize will be forfeited in its entirety and nothing will be substituted in its place. Upon correctly answering the skill testing question and receipt of the email reply, arrangements for Secondary Prize fulfillment will be confirmed by the Contest Administrator.

7. GENERAL: All entries become the property of the Sponsor. This Contest is subject to all applicable federal, provincial and municipal laws. The decisions of the Sponsor with respect to all aspects of this Contest are final and binding on all entrants without right of appeal, including, without limitation, any decisions regarding the eligibility/disqualification of entries, other materials and/or entrants. By participating in this Contest, you are agreeing to be legally bound by the terms and conditions of these Official Rules. ANYONE DEEMED BY THE SPONSOR TO BE IN VIOLATION OF THESE OFFICIAL RULES FOR ANY REASON IS SUBJECT TO DISQUALIFICATION IN THE SOLE AND ABSOLUTE DISCRETION OF THE SPONSOR AT ANY TIME. The Released Parties will not be liable for any damages or loses of any kind, including direct, indirect, incidental, consequential or punitive damages arising out of access to and use of the Contest, including without limitation: (i) any technical malfunction or other problems of any nature whatsoever, including, without limitation, those relating to the telephone network or lines, computer on- line systems, servers, access providers, computer equipment or software; (ii) the failure of any entry and/or other information or materials to be received, captured or recorded for any reason whatsoever, including, but not limited to, technical problems or traffic congestion on the Internet or at any website or due to late or lost entries sent by mail or otherwise; (iii) any injury or damage to any individual’s or any other person’s or entity’s computer or other device related to or resulting from participating in the Contest; (iv) anyone being incorrectly and/or mistakenly identified as a winner or eligible winner; and/or (v) any combination of the above. Selected Entrant also acknowledges and accepts that he or she understands and accepts that there may be risks of injury, loss or damage associated with the acceptance, possession, use and/or misuse of the Prize and attendance at any event or participation in certain Prize-related activities, and he/she voluntarily accepts these risks. Any Selected Entrant accepting a Prize agrees to indemnify, defend, and hold harmless the Released Parties from any and all claims with respect to the foregoing.

Without limiting the foregoing, this Contest and the Prizes are provided “as is” without warranty of any kind, implied or direct. Some jurisdictions may not allow the limitation of implied warranties so some of the above limitations or exclusions may not apply to you. Check your local laws for any restriction regarding these limitations or exclusions.

By entering this Contest, each participant expressly consents to the Sponsor, LoyaltyOne, the Contest Administrator, their gents and/or representatives, storing, sharing and using any personal information captured or submitted for the purpose of administering the Contest and in accordance with the Sponsor’s privacy policy (available at: This section does not limit any other consent(s) that an individual may provide the Sponsor or others in relation to the collection, use and/or disclosure of their personal information.

Except where prohibited by law, the parties waive all rights to trial in any action or proceeding instituted in connection with these Official Rules, including, without limitation, the Contest and any controversy or claim arising out of or relating to these Official Rules and/or the Contest shall be settled by binding arbitration. Any such controversy or claim shall be arbitrated on an individual basis, and shall not be consolidated in any arbitration with any claim or controversy of any other party. The arbitration shall be conducted in the Province of Ontario, City of Toronto. THESE OFFICIAL RULES AND THE INTERPRETATION OF ITS TERMS SHALL BE GOVERNED BY AND CONSTRUED IN ACCORDANCE WITH THE LAWS OF THE PROVINCE OF ONTARIO WITHOUT REGARD TO ITS CONFLICTS OF LAWS RULES. For any matters which are not subject to arbitration as set forth in the Official Rules and/or in connection with the entering of any judgment on an arbitration award in connection with these Official Rules and/or the Contest, the parties irrevocably submit and consent to the exclusive jurisdiction and venue of the provincial and federal courts located in or closest to the City of Toronto in the Province of Ontario. The parties agree not to raise the defense of forum non conveniens.

The Contest Sponsor reserves the right, subject only to the approval of the Régie des alcools, des courses et des jeux (the “Régie”) in Quebec, to withdraw, amend or suspend this Contest (or to amend these Official Rules) in any way, in the event of an error, technical problem, computer virus, bugs, tampering, unauthorized intervention, fraud, technical failure or any other cause beyond the reasonable control of the Contest Sponsor that interferes with the proper conduct of this Contest as contemplated by these Official Rules. Any attempt to deliberately damage any website or to undermine the legitimate operation of this Contest in any way (as determined by Contest Sponsor in its sole and absolute discretion) is a violation of criminal and civil laws and should such an attempt be made, the Contest Sponsor reserves the right to seek remedies and damages to the fullest extent permitted by law.

For Quebec residents: Any litigation respecting the conduct or organization of a publicity contest may be submitted to the Régie des alcools, des courses et des jeux for a ruling. Any litigation respecting the awarding of the prize may be submitted to the board only for the purpose of helping the parties reach a settlement.

The Sponsor, subject to the consent of the Régie, reserves the right, in its sole and absolute discretion, and without prior notice, to adjust any of the dates and/or timeframes stipulated in these Official Rules, to the extent necessary, for purposes of verifying compliance by any entrant, Mail-in Request or entry with these Official Rules, or as a result of any technical or other problems, or in light of any other circumstances which, in the opinion of the Contest Sponsor, in its sole and absolute discretion, affect the proper administration of the Contest as contemplated in these Official Rules, or for any other reason. In the event of any discrepancy or inconsistency between the terms and conditions of these English Official Rules and disclosures or other statements contained in any Contest related materials (including, without limitation, the French version of these Official Rules); the terms and conditions of these English Official Rules shall prevail, govern and control to the fullest extent permitted by law.

8. LIMITS VERIFICATION: The Sponsor reserves the right, in its sole and absolute discretion, to require proof of identity and/or eligibility (in a form acceptable to the Sponsor – including, without limitation, government issued photo identification): (i) for the purposes of verifying an individual’s eligibility to participate in this Contest; (ii) for the purposes of verifying the eligibility and/or legitimacy of any entry and/or other information entered (or purportedly entered) for the purposes of this Contest; and/or (iii) for any other reason the Sponsor deems necessary, in its sole and absolute discretion, for the purposes of administering this Contest in accordance with these Official Rules. Failure to provide such proof to the complete satisfaction of the Sponsor within the timeline specified by the Sponsor may result in disqualification in the sole and absolute discretion of the Sponsor. The sole determinant of the time for the purposes of this Contest will be the Contest Administrator’s official time-keeping device(s).

9. These full Official Rules are available on the Internet at

10. INTELLECTUAL PROPERTY: All intellectual property and all of the promotional materials, web pages and source code are owned by the Sponsor and/or its affiliates. All rights are reserved. Unauthorized use or copy of any copyrighted material or trademarks without the express written consent of its owner is strictly prohibited.

11. WINNERS’ NAMES: Following winner verification, Sponsor shall post on the website at the winners’ names (first name and first initial of surname). This information shall stay on this website for a period of at least thirty (30) days.

© 2019 Campbell Company of Canada. All Rights Reserved.

®†™† Trademarks of AM Royalties Limited Partnership used under license by LoyaltyOne, Co. and Sobeys Capital Incorporated.

AppendixList of Permissible Products

SOUP 284 ML  
Top 4 Tomato 309300
Top 4 GM Tomato 566375
Top 4 Vegetable 309600
Top 4 Chicken Noodle 308400
Top 4 Cream of Mushroom 308750
Condensed Cream of Celery 308251
Condensed Cream of Chicken 308054
Condensed Beef Broth 308101
Condensed Consommé 308651
Condensed Chicken Broth 308330
Condensed Low Fat Cream of Chicken 307405
Condensed Low Fat Cream of Mushroom 307404
Condensed Low Fat Cream of Celery 307427
Condensed Low Fat Cream of Broccoli 307432
Chicken with Rice 308451
Onion 309061
Chicken Gumbo 307435
Light Tomato Soup 653844
Light Chicken Noodle 653849
Beef with Vegetables & Barley 499172
Cream of Asparagus 308013
Tomato with Basil 307013
Cream of Broccoli 308970
Cheddar Cheese Soup 653848
Cream of Bacon 653922
Red Pepper and Tomato 653938
25% Less Salt Cream of Mushroom 307992
25% Less Salt Chicken Broth 308024
25% Less Salt Beef Broth 308025
SSA Mushroom 654456
SSA Cream of Chicken 653953
Chicken Broth 334327
Beef Broth 101397
30% Less Sodium Chicken Broth 126311
30% Less Sodium Beef Broth 126300
No Salt Added Chicken Broth 900 mL 267249
No Salt Added Beef Broth 900 mL 301240
No Salt Added Vegetable Broth 900 mL 356556
Vegetable Broth 196833
Pho Broth 653866
Mushroom Broth 653857
Roasted Garlic Chicken Broth — 30% Less Sodium 707648
Thai Chicken Broth — 30% Less Sodium 707655
Seafood Broth 817230
Beef Broth with Red Wine 817201
Pork Ramen Broth New
Chicken Broth with White Wine New
Everyday Gourmet 500 mL — Carton  
Everyday Gourmet Fire Roasted Sweet Pepper carton 397359
Everyday Gourmet Butternut Squash carton 414706
Everyday Gourmet Sweet Potato Tomatillo carton 375582
Everyday Gourmet Tomato Basil carton 375584
Everyday Gourmet Tomato Coconut carton 375585
Everyday Gourmet Garden Market Vegetable carton 396660
Everyday Gourmet Asparagus carton 397402
Everyday Gourmet Roasted Potato and Spring Leek carton 396659
Ready to Serve Soups 540 mL  
Ready to Serve Creamy Tomato 459263
Ready to Serve Lentil 459273
Ready to Serve Cream of Mushroom 309318
Ready to Serve Garden Minestrone 309316
Ready to Serve Chicken Noodle 309319
Ready to Serve New England Clam Chowder 309322
Ready to Serve Chicken and Wild Rice 334324
Ready to Serve Italian Wedding Soup 433817
Ready to Serve Vegetable Beef
Everyday Gourmet 540 mL  
Everyday Gourmet Korean Beef 540 mL can 214998
Everyday Gourmet Moroccan 540 mL can 459276
Everyday Gourmet Thai Chicken 540 mL can 459271
Everyday Gourmet Tuscan Meatball with Farfalle can 214997
Chunky Chili 459266
Chunky Chicken à la King 550797
Chunky New England Clam Chowder 336031
Chunky Beef 307010
Chunky Chicken 307050
Chunky Steak and Potato 307250
Chunky Chicken Corn Chowder 307434
Chunky Chicken with Rice 307014
Chunky Prime Rib with Vegetables 334325
Chunky Seafood Chowder 45106
Chunky Chicken and Sausage Gumbo 446747
Chunky Meatball Bustin’ Sausage Rigatoni 356573
Chunky mini-hamburgers, bacon and cheese 356586
Chunky Baked Potato with Bacon 693742
Chunky Texas-Style BBQ Beef 693745
Chunky Creamy Chicken Noodle 693747
Chunky Butter Chicken and Vegetables 817249
Chunky Jerk Chicken Soup with Vegetables 817232
V8 Original 156 mL 407011
V8 Smooth and Seasoned 156 mL 402536
V8 Low Sodium 156 mL 432164
V8 1.89 L 407052
V8 V-GO 1.89 L 432157
V8 Low Sodium 1.89 L 432163
V8 Smooth and Seasoned 950 mL 387207
V8 Original 950 mL 407280
V8 340 mL 407276
V8 Original 354 mL 407526
V8 V-GO 354 mL 407580
Goldfish Cheddar 200g 56874
Goldfish Cheddar Whole Grain 187977
Goldfish Cheese Trio 56898
Goldfish Pretzel 309089
Goldfish Colours 307697
Goldfish Snack Cheddar 168 g 416386
Goldfish Snack Colours 168 g 356640
Goldfish Vanilla Cupcake Grahams 355282
Goldfish Chocolate Brownie Grahams 281527
Goldfish Flavour Blasted Salt and Vinegar 444512
Goldfish Flavour Blasted Cheddar 402566
Goldfish Flavour Blasted Pizza 402565
Goldfish Flavour Blasted BBQ 402571
Goldfish Flavour Blasted Nacho 651934
Goldfish Flavour Blasted Sour Cream and Onion 695193
Goldfish Flavour Blasted White Cheddar 818183
Goldfish Organic Cheddar 686893
Goldfish Family Size 750 g 508868
Goldfish Veggies and Fruits New
Pepperidge Farm Cookies  
PF Monaco Mint Chocolate 355481
PF Monaco Double Chocolate 355482
PF Sausalito Milk Chocolate Macadamia 332931
PF Chessmen 350406
PF Strawberry 672528
Tim Tam Original 200 g 198878
Tim Tam Caramel 200 g 198881
Tim Tam Dark Chocolate 198882
Tim Tam Double Coat 287850