Specially marked Campbell’s soup varieties to offer plantable tomato seeds for limited time
TORONTO, April 20, 2021 – Canadians can now enjoy Campbell’s® soup along with an opportunity to plant and grow their own tomatoes at home. In honour of Earth Week, Campbell Company of Canada is announcing the release of limited edition Campbell’s Creamy Tomato and Garden Vegetable Minestrone soups featuring plantable tomato seeds on the specially marked cans. These tomato seeds are embedded on a plantable paper disc that was developed in collaboration with Seminis® brand– a key tomato seed supplier that provides seeds to the farmers who grow and harvest some of the tomatoes for Campbell’s soups.
The launch represents a larger initiative for both brands to inspire Canadians to celebrate sustainability and actively share in the journey of growing a more sustainable world.
“It is our mission at Campbell to build a more resilient food system, making food that matters and that improves the world we all share, for generations to come — starting with our supply chains,” said Mieka Burns, VP of Marketing at Campbell Canada. “We work closely with responsible farmers and seed companies to select the best ingredient varieties for our products, aiming to reduce waste and conserve natural resources where possible. This tomato seed campaign is an exciting opportunity for us to share with our consumers our ongoing support for sustainability and the efforts we’ve made in this area to-date.”
Seminis is also passionate about bringing fresh, high-quality and nutritious produce to consumers, and promoting their commitment to sustainability through this campaign.
“Seminis brand is proud to partner with Campbell Canada on this sustainability initiative, because it’s a natural extension of our ongoing relationship,” says Emily Standley, Communications Manager for the North America Vegetable Seeds business of Bayer’s Crop Science Division, of which Seminis is a part. “Farmers work hard to grow the food we eat and do it sustainably. This program shows consumers the journey their tomatoes take from the farm to their table by giving them the opportunity to participate at home in their own gardens. Seminis remains committed to our goal to provide more innovative and sustainable solutions for farmers so they can continue to support the food and nutritional needs for our growing world, while also caring for our planet.”
As an added element to the limited release of the tomato seeds, Campbell and Seminis are also launching a special microsite providing more information on the collaboration and sustainability efforts of both brands. The campaign site also features video spots highlighting the journey a tomato seed takes from the field to table, as well as helpful tips on how to best grow the tomato seeds at home.
Campbell Sustainable Journey
- Tomatoes are Campbell’s largest crop (over half a billion kilograms per year)
- Campbell works closely with farmers to ensure every part of the tomato is utilized to prevent unnecessary waste
- Campbell has reduced food waste by 36% since 2017
- Since 2012, Campbell farmers have reduced the water used to grow our tomatoes by 25% and reduced a key greenhouse gas per kilogram of tomatoes by 26%
- Campbell soups have used steel cans, an infinitely recyclable material, for more than a century
The limited edition Campbell’s Creamy Tomato and Garden Vegetable Minestrone soups with plantable tomato seeds are available now for a limited time at select grocery retailers across Canada for a MSRP of $1.99-$2.79.
For more information visit: Campbellsoup.ca/sustainability
Video spots can be viewed here:
About Campbell Company of Canada
Campbell (NYSE:CPB) is driven and inspired by our Purpose, “Real food that matters for life’s moments.” For generations, people have trusted Campbell to provide authentic, flavourful and affordable snacks, soups and simple meals, and beverages. Founded in 1869, Campbell has a heritage of giving back and acting as a good steward of the planet’s natural resources. The company is a member of the Standard and Poor’s 500 and FTSE4Good Indexes. A subsidiary of Campbell Soup Company, Campbell Company of Canada has a long heritage of nourishing Canadians since 1930. For more information, visit www.campbellsoup.ca
About Seminis Vegetable Seeds
Seminis® Seeds is committed to providing innovative solutions for every generation to help sustain our growing world. For over 150 years, the Seminis legacy has focused on producing the best vegetable seed varieties for growers to use in farming operations around the world. We are proud to support our grower partners by continuously developing new seed varieties through our global research and development team and specialty breeders, and by providing ongoing agronomic solutions to unique farming challenges. Together with our growers, we are passionate about bringing high-quality, nutritious produce to ensure a balanced plate for our global community. Seminis is represented by the Seminis® and De Ruiter® seed brands. Seminis Vegetable Seeds is a division of Bayer Crop Science. For more information about Seminis® seed, visit www.seminis-us.com.
For further information please contact:
Alex Jones, Proof Inc., Tel: (416) 969-2734, Email: ajones@getproof.com